Focus and Scope

The scope of accepted manuscripts includes, but is not limited to:

• Human Resource Management and Organizational Behavior
• Marketing Management and Digital Marketing
• Financial Management and Investment
• Strategic Management and Entrepreneurship
• Operations and Supply Chain Management
• Corporate Governance and Business Ethics
• SME Performance and Business Innovation

Special Focus — Sustainable Business and Management:

• Green Marketing — eco-friendly product and service marketing strategies, green consumer behavior, eco-branding
• Green Finance — sustainable financing, green banking, environmentally responsible investment, ESG disclosure
• Green Human Resource Management (Green HRM) — green recruitment and selection, green training and development, green performance management, green compensation and rewards, and employee green behavior