Design and Implementation of a Web-Based Baby Product Sales and Recommendation System Using the SAW Method

Abstract

Love Me Baby Shop is a shop in the field of marketing of baby goods sales. In marketing and selling its products, Love Me Baby Shop is still less than the maximum. This is because the products - Love Me Baby Shop products are still less known by the public. In order to increase marketing power and simplify the transaction process done then the author tries to design an information system application needed. Simple Additive Weighting (SAW) method is one of the methods used to solve a problem of fuzzy. Multiple Attribute Desicion Making (FMADM) is a Simple Additive Weighting (SAW) method, which is a method used to find the optimal alternative from a number of alternatives with criteria. The test results show that this application is able to display data products in the store love me baby shop. In addition, this application can also display recommendations for buyers. This study aims to design and build the application of Information Systems Sales via online and systematic ordering recommendations so that people, especially prospective buyers are not confused in choosing the necessary baby equipment.